Visual identity for Neya, a centre for skin and hair concerns by Ravali Yalamanchili, a qualified dermatologist with ample experience in dermatology and medical aesthetics.
Year 2021
Client Ravali Yalamanchili
Discipline Brand Identity, Signage
Sector Healthcare, Fashion and Beauty
The design direction was on the associable meanings of Neya, which are purpose, desire and bright.
Flowers are the immediate associations of desire, beauty and aesthetics. Moreover, the leaves are the silences around which flowers have their words.
Most flowers conform to pentagonal symmetry similar to the Phyllotaxis, a full range of proportions that determine the leaf growth pattern having a golden angle ≈ 137.5º between every alternating fold in the pentagon. The result is an identity that combines the proportion of the flower with the leaf's growth pattern, leading to a unique mark that symbolizes the meanings of Neya.
Brewery™ has its elegant and outstanding characteristics, in its light stroke contrast and constructed forms.
